RRUTIN Stories
Discover what goes on behind the scenes at RRUTIN
Connect with us and experience RRUTIN
Our story stems from the desire to change the way we understand skincare. It's not about achieving perfect skin, but about showing it care every day with products and actions that truly make a difference.
1. Behind the scenes: Cape Town
We went to Cape Town with a suitcase full of products, many
the desire and the idea of capturing what we truly are. Cape Town is, after all,
Cape, RRUTIN's second home. We lived there for many years, so
It will always be a special place… and where the idea for RRUTIN was truly born.
We recorded in two studios, with friends, music and lots of skin.
It was our first shoot; everything was new, imperfect, and very real. And precisely for that reason,
very ROUTINE.
No filters, no rush, and lots of love behind every shot.
This was our first shoot and, honestly, the heart of what is today
ROUTINE.
We've included the video and some photos so you can experience firsthand how it all began.
all.
2. Shooting at home: Las Palmas
We returned home eager to continue telling our story, this time from
where everything also makes sense: the Canary Islands.
Real faces, real routines, natural light and a spectacular estate — Finca La
Angostura — as a setting.
Friends, family, and new faces joined this beautiful little chaos that is
ROUTINE.
There are no role models here. There are people just like you.
Laughter, a few drops of sweat, and lots of cream (well applied).
3. Vitamin D in your shower: More than a filter
Did you know that you can start taking care of your skin before applying any product?
At RRUTIN we believe that a good routine doesn't start in the mirror, but in the
shower.
That's why you'll soon be able to find a shower filter in our store with
Vitamin D — ideal for sensitive skin, areas with hard water, or simply for
for those who want to add extra care without complicating things.
In this story we tell you how it works, why it can help you (a lot), and
how our experience testing it has been.
We used it, we recorded it, and we'll show you everything, no secrets.
Coming soon to RRUTIN.
Your routine starts here.